Own your future
Our culture isn’t something people join, it’s something they build and shape. We believe that every person deserves to be heard and empowered. If you’re on the fence about whether you’re a fit, we say go for it. Let’s build something great together.
We’re seeking a high-performing Head of Growth Marketing to lead the marketing function at Transcenda. You will set the vision, build the plan, and lead execution across all areas of marketing, including brand, messaging, outbound, inbound, PR, paid media, events, and content.
This is a hands-on leadership role reporting directly to the CEO. You will lead the global marketing strategy and be accountable for generating a qualified pipeline in the U.S. market. You’ll partner closely with Sales, manage external vendors, and provide strategic leadership to a Europe-based marketing team, which is managed day-to-day by the Director of Marketing, who will report to you in this role. You’ll play a key role in shaping how we show up to our target buyers and building a marketing system that delivers measurable growth.
If you’ve owned marketing at a services firm, know how to position for technical buyers, and can drive programs that lead to sales conversations, we want to talk.
Key Responsibilities
- Overall marketing strategy aligned with growth and pipeline goals.
- Campaigns across all channels including outbound, and inbound, events, webinars, and paid media.
- Messaging and positioning that resonates with our target customers.
- Content development including case studies, landing pages, blogs, emails, and lead magnets.
- Sales enablement content and coordination with the sales team.
- Management of marketing systems, software and reporting.
- Management of marketing budget and vendor performance.
- Strategic leadership of the global marketing team, including oversight of content, design, demand generation, and vendor contributions.
Must haves
- 10+ years of B2B marketing experience at a software development, design consultancy, or tech consulting company serving enterprise clients.
- Proven experience owning the full marketing function, including strategy, messaging, and pipeline generation.
- Deep understanding of U.S. buyers, especially product, engineering, and design leaders with the proven ability to market to senior decision-makers in mid-to-large US software product companies, typically $150M+ annual revenue.
- Demonstrated ability to generate marketing-sourced qualified meetings and measurable pipeline.
- Experience managing internal team members and external vendors or freelancers.
- Strong content instincts with the ability to oversee case studies, blog content, sales assets, and webinars.
- Hands-on experience with HubSpot or a similar CRM and marketing automation platform.
- Fluent in English, with excellent writing and communication skills.
- Self-motivated and comfortable operating in a fast-paced, remote environment.
- In-depth knowledge of lead-generation campaigns and automation workflows from concept to execution.
Nice to Have
- Familiarity with ABM strategy and outbound campaign coordination.
- Experience hosting webinars, live events, or curated client dinners.
- Exposure to working with PR or brand positioning efforts in the U.S. market.
- Led curation of high-impact events and executive experiences (CTO dinners, executive roundtables, industry panel with proven track record of results and MQLs as a result.
