We’re looking for a results-driven Senior Marketing Specialist to strengthen our demand generation engine and own campaign execution from end to end. In this role, you'll be accountable for the flawless delivery and measurable success of webinars, outbound campaigns, lead magnets, and paid media - focused on generating qualified pipeline with U.S.-based decision-makers at tech-forward companies.
Must haves
- 4+ years in B2B marketing within software or tech services - preferably targeting U.S. mid-to-large enterprises
- Proven experience owning and executing high-performing demand generation campaigns from start to finish
- Expertise in planning, promoting, and delivering webinars that generate SQLs
- Strong understanding of lead funnels, marketing automation, conversion strategy, persona-based messaging, and landing page optimization
- Track record of producing qualified leads via both outbound campaigns and paid advertising (LinkedIn Ads, Google Ads)
- Familiarity with CRM and marketing automation platforms (ideally HubSpot), outbound tools (e.g. Lemlist or similar), analytics tools such as GA4, and tag management via Google Tag Manager
- Excellent written and spoken English, with strong copywriting and cross-functional collaboration skills
- Exceptional attention to detail and ability to ensure quality across all marketing touchpoints
- Proactive, ownership-driven mindset with the ability to manage multiple projects independently in a fast-paced environment
Key responsibilities
- Plan, launch, and manage multi-touch demand generation campaigns using email outreach, lead magnets, paid ads, and landing pages to drive qualified pipeline
- Execute outbound campaigns that generate ICP-aligned leads, including segmentation, copywriting, automation setup, and performance tracking
- Own the end-to-end execution of webinars - from concept to post-event nurture - ensuring strong attendance, seamless delivery, and conversion into SQLs
- Develop messaging and content that resonates with senior product, engineering, and design decision-makers, contributing to lead quality and campaign relevance
- Create and distribute lead magnets (ebooks, gated videos, on-demand webinars) that support lead acquisition and nurturing across the funnel
- Set up, manage, and optimize paid campaigns across LinkedIn and Google to improve conversion rates
- Monitor funnel performance, traffic sources, and campaign metrics to uncover insights and make data-driven optimizations
- Maintain high quality and accuracy across all campaign assets, automations, links, and platform integrations to ensure reliable execution and tracking
- Collaborate with internal stakeholders and select external partners to align campaign execution with strategic marketing goals
- Contribute to the continuous improvement of campaign effectiveness, marketing operations, and pipeline contribution
