With the right preparation, execution, and follow-up, a discovery workshop helps your teams build better-defined, clearly differentiated products that reach their intended audiences and deliver business value. But what is a discovery workshop, and how should you run one?

A discovery workshop is a systematic, multi-phase collaborative process during the planning of a digital product.

Overall, a discovery workshop synthesizes diverse perspectives, creates alignment on shared goals, and reduces risk. To those ends, it may follow one or more methodologies — with design thinking and the design sprint among the most common. Learn more about them in our latest guide.