Empowering real estate agents and optimizing business operations with technology.


DOBI Real Estate is a leading (and rapidly growing) real estate brokerage based in Michigan.
They are market leaders in using technology to power their client experience and net their clients the best possible outcomes, while empowering agents through world-class marketing support and digital solutions.

DOBI wanted to increase their agents' efficiency and productivity through digital tools and needed a trusted partner who could help from ideation to product launch.

Impressed with Transcenda’s portfolio and expertise in strategy, design and engineering, DOBI decided to partner with Transcenda to help define their future product roadmap.

What we did

User interviews and research


Proof of concept

Market testing

Product roadmap definition and validation
“Working with the team at Transcenda was an incredible experience. The ease with which they removed the complexities of the process and created manageable (and fun!) sessions was extremely useful for our team. They brought our concept to life in a matter of weeks and provided us with a tangible example of how a solution could function. The full-scale solution will undoubtedly be a game-changer for our business and we are excited to be working with the team at Transcenda over the long haul.”
Simon Thomas
Simon Thomas

Takeaways & results

Transcenda completed competitive market analysis and in-depth user research to understand the needs of potential users, facilitated and led a one-week workshop, prototyped and ideated several potential solutions, and then planned the product roadmap, visual design, wireframes and technical architecture for the product solution. The blended team of consulting, design, and engineering experts from Transcenda and DOBI business stakeholders led to a well-defined path forward.
Detailed product roadmap
Prioritized business goals

Real solutions to real problems

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Megan Fales
CEO, Transcenda
Alexey Koval
CTO, Transcenda
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